Our story
It began with a clay court nestled between olive groves and the Aegean Sea. When our family moved to Bodrum, we didn't expect tennis to reshape our lives - but that's precisely what happened when our seven-year-old daughter, Ela, picked up her first racquet.
Through her lessons, we rediscovered our own dormant passion for the game. After practice, Ela would sketch imaginative tennis outfits in her notebook. Her drawings became kitchen table conversations, then late-night design sessions fueled by Turkish tea and possibility.
We noticed something missing in tennis apparel: where was the gear for those who love the sport but don't subscribe to its sometimes rigid traditions? The established brands excel at performance wear, and luxury labels capture the country club aesthetic, but we wanted something that spoke to the tennis lover with a maverick spirit.
So we bootstrapped a company from our home, bringing Ela's concepts to life with our combined design backgrounds. Our first collection, graphic tees and accessories that will soon expand into custom and ready-to-wear, merges tennis heritage with elements of counterculture. Think Wimbledon and Roland Garros traditions reinterpreted through a lens of surf, punk and street culture irreverence and energy.
We're not trying to outfit your championship match. We're crafting what you'll reach for afterward - the pieces that express your love for tennis alongside your refusal to be categorized. For the player who appreciates both a perfect backhand and an imperfect 3-chord riff. For anyone who respects the game's legacy while charting their own course.
This humble venture, born between sea breezes and baseline rallies, is our love letter to tennis and the creative spirit it awakens in us all.
